After more than one friend, when running into me, was found
to greet me with “ So Mrs. Lincoln, how did you like the play?” - not too subtly bringing up my critique
of things Open Enrollment, I’ve decided to start each of these open
enrollment posts with the following caveat:
I, Christina Zarcadoolas, small town linguist with time on my hands,
fully support the ACA and want as many people as possible to find coverage
through Open Enrollment. I am analyzing
the messaging and communication through a health literacy and language
lens. Sort of the only toolkit I own. I do this to learn more from those
who join the conversation, and to perchance have a small part in improving how
we communicate vital issues about health and coverage to everyone.
The smiling face on the home page of Healthcare.gov is gone.
Sad, but true, the inviting, smiling face of the Marketplace
is gone.
In its place, (no not the Onion 10/22/13’s rendition) ….
She is gone, only to be replaced by 4 icons – a phone,
computer, page and people.
(Some of which, by the way, don’t “click” – don’t take you to a
phone number, or computer page, or a place to write, or to speak to someone )
So, what do they mean?
They must mean something. Right?
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