Thrilling to see the enthusiasm and
determination to access information and enroll in ACA - Obama Care. I am purposefully and proudly
using those two words together in spite of the painfully tortured efforts of some to keep the public in the dark about the fat that they are the same thing.
In addition to all the states creating everything from
singing TV ads to their own online calculators to help consumers prepare for
and better understand open enrollment, there is a new generation of "info-graphics". This one below is from Kaiser Family Foundation.
KFF produced, one of the very best white board videos explaining ACA for consumers that I've seen - "The Youtoons Get Ready for Obamacare"
I really like some of what info-graphics
are trying to do. And this one is clearly trying to tell a story about
how ACA is going to make getting health insurance more affordable than it has
been.
I'm interested in getting your opinions
about the elements of this graphic that could be changed or improved to
guarantee better access to low literacy and low health literacy ( or insurance
literacy) consumers.
It might be nice to share our thoughts
with the Kaiser folks who have done so much great work to improve accessibility
of healthcare and patient understanding.
On the List, I'd put:
• a reading table literacy issue - you have to know to read down the left and
across
• a financial literacy issues - no something about what a tax credit is and
how it works. In other words, do you pay upfront and get reimbursed after
taxes?
Thanks as always.
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