Dr. Tom Frieden, Director, CDC (Sunday 10/13/14)
At some point, there was a breach in protocol, and
that breach in protocol resulted in this infection.”
"The (Ebola treatment) protocols work. ...
But we know that even a single lapse or breach can result in infection.”
Bandwagon Terms; Definition
When experts introduce a technical / scientific term and the
media and other communicators use it widely…without every really explaining
what the term means.
This commonly occurs during complex emergencies.
Examples
Term: “Spores”
“Seven days after the terrorist attacks of Sept. 11, 2001,
anonymous letters laced with deadly anthrax spores began arriving at
media companies and congressional offices.”
H1N1 2009
Term: “Novel Virus”
2012 Hurricane Sandy
East Coast
Term:
“Storm Surge”
Dealing for Bandwagon Terms
While we want new, technical terms, to be acquired and used by the public, it's important to facilitate that learning.
•
Think through what technical terms are critical
in order to understand key messages,
•
Decide in advance what technical terms you want
the public to become familiar with
•
Introduce these terms with a definition that fits
the modality: speaking, writing, visuals.
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