Wednesday, February 12, 2020

Coronavirus CDC - Do you know your audience?

Woke up.
No change. 
So I'll stay on topic - the utter incomprehensibility
 of current CDC communications about Coronavirus.




Today on risk assessment
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Risk Assessment
Outbreaks of novel virus infections among people are always of public health concern. The risk from these outbreaks depends on characteristics of the virus, including how well it spreads between people, the severity of resulting illness, and the medical or other measures available to control the impact of the virus (for example, vaccine or treatment medications).

The potential public health threat posed by 2019-nCoV virus is high, both globally and to the United States. The fact that this virus has caused illness, including illness resulting in death, and sustained person-to-person spread in China is concerning. These factors meet two of the criteria of a pandemic. It’s unclear how the situation will unfold, but risk is dependent on exposure. At this time, some people will have an increased risk of infection, for example healthcare workers caring for 2019-nCoV patients and other close contacts of 2019-nCoV patients. For the general American public, who are unlikely to be exposed to this virus, the immediate health risk from 2019-nCoV is considered low at this time.

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FACTS WIDELY KNOWN FOR DECADES:

  • At least half of the population reads @ 8th grade level and lower.
                (NALS1993 & NAAL 2003)  
  • More than half the adults in the US have low health literacy
  • Poorer minorities and seniors are disproportionately low literate.


EFFECTIVE COMMUNICATION
RULE #1 
KNOW YOUR AUDIENCE

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